We want to responsibly and sustainably ensure that the most vulnerable segments of the population have access to financial products and services that have been adapted to meet their needs, allowing them to overcome obstacles and offering them the opportunity to take greater control over their finances, in addition to driving job creation, internationalization and connectivity.
Tuiio Microloans
“Tuiio, Finanzas de tú a tú” our financial inclusion division, offers microloans to a population with limited or no access to financial services and entrepreneurs. The majority of its customers are women entrepreneurs who are not part of the formal economy and who are generally excluded from formal financial institutions. Its objective is to promote financial inclusion and create a positive social impact on our clients. Tuiio currently has 83 branches and 1 kiosk.
Tuiio offers online savings products and insurance policies for serious illnesses and funeral expenses. It also facilitates access to specialist doctors, dentists and laboratories. Furthermore, it offers support to facilitate the use of financial services, including an app for children, financial tips, and online simulations.
Santander Mexico has programs aimed at different sectors of the population to facilitate their access to banking services.
| Name | Description | Beneficiaries |
|---|---|---|
| Senior Program - Customers | This program focuses on a sector with little or no use of technology and digital media, loyal customers with good credit ratings, specialized drug and medical requirements, limited access to social security. | 3,487 |
| Salary Loan Program – Customers | Salary loan program for our customers. | 4,098 |
| Oaxacan Police – Customers | This program focuses on our customers who are salary account holders from the Oaxaca State Ministry of Public Security. | 35 |
| Total | 7,620 |
The United Nations Office on Drugs and Crime (UNODC) in Mexico and Tuiio forged a partnership to offer financial education training to female prisoners Santa Martha Acatitla.
One of our global commitments is to financially empower ten million people by 2025 through accessibility, financing and resilience. The latter being the financial education we provide to our stakeholders.
We want to improve the financial culture in the country to ensure that the general public has the tools and knowledge they need to make informed decisions regarding financial products and services.
During 2022, we rolled out a number of programs1 to promote financial education, including:
| Program | Description | Beneficiaries |
|---|---|---|
| Financial Education Website | The Bank’s public website that includes financial education content that encompasses blogs, videos, simulators, infographics and interactive activities. | 46,572 |
| National Financial Education Week – SNEF | An annual event organized by the Association of Mexican Banks (ABM) and the National Commission for the Protection and Defense of Users of Financial Services (CONDUSEF) to offer the general public access to financial education content. | 14,123 |
| Tuiio Financial Education Website | The Tuiio website offers financial education, courses, podcasts calculators, videos and other activities. | 111,896 |
| Academia MX Financial Education – Employees | Financial education courses through the Bank’s internal training platform in conjunction with Academia MX and DOJO. | 4,071 |
| Financial Education – SME’s (Work Cafe) | Webinars covering relevant issues for SME’s. | 277 |
| Financial Education – SME’s (Business Networking) | In-person meetings to support SME’s during the reactivation of the economy. The state of the economy and forecasts for SME’s in 2022 were shared, in addition to information about the products Santander can offer them to drive the growth of their businesses. | 1,081 |
| Financial Education Talks as part of Work Cafe Santander (Exclusive Spectators) | Monthly talks about topics relating to financial education. | 754 |
| Financial Education Talks for Salary Account Holders (Sole Attendees) | Financial education talks regarding the basic concepts of good financial management. | 1,084 |
| Financial Education Talks for Credit Card Holders (Sole Attendees) | Online talks about responsible credit card use. | 878 |
| Other Financial Education Talks | Training activities open to the general public focusing on basic financial education concepts. | 8,448 |
| Tuiio Financial Education – Partnership with Fundacion Ana Bella | An entrepreneurship and personal finance workshop for woman who have been victims of domestic violence. | 53 |
| Tuiio Financial Education – Partnership with CONDUSEF | Finance program aimed at boys and girls. | 55 |
| Total | 189,292 |
189,292 people benefitted2
through financial education programs in 2022.
We offer a series of services aimed at Small and Medium-sized Enterprises to drive their growth, help them overcome any obstacles to their development, and support them in achieving their goals.
SME Loans
| Loans | Descriptionn |
|---|---|
| Jovenes/Emprendedores | Loans for people who want to start their own business but who do not have the capital to do so. |
| Impulsos comerciales | Financial support to promote entrepreneurship in specialist sectors in Mexico. |
| Credito Agro | Financing aligned with the agricultural cycle aimed at customers who work in the primary and commercialization, agricultural, livestock or rural services sectors. |
| Working Capital for Sustainable Harvests | Loans for certified sustainable crop harvests. |
| Working Capital for protected agriculture | Loans for protected agriculture activities. |
| Working Capital for Green Energies | Loans for green energy projects. |
| Mujeres empresarias | Financing to help drive the growth and modernization of companies owned by women, offered in conjunction with NAFIN. |
| Mujer crezcamos juntas | In conjunction with the federal government, loans exclusively for female entrepreneurs who have a business they want to refurbish, modernize and/or expand. |
| Impulsos NAFIN | Loans to promote economic development in each state or sector. |
| Emergentes NAFIN | Programs created to tackle specific adverse events, such as natural disasters. |
| Soriana paGO G Mini | In partnership with Soriana and using Getnet technology, we drive the sales of entrepreneurs and SME’s through a handheld payment device that can process credit cards, debit cards, QR codes and wallets. |
